Security policies to Implement best practices in Corporate Social Media

Corporate social media channels serve as the window to any business. They are the medium through which companies interact directly with customers in an increasingly digital environment. Social media helps humanize the business, which is often hidden behind a screen. It's also the way to promote products and strengthen a brand.

However, poorly managed social media can become a cybersecurity risk for a company. This is why implementing effective security policies for corporate social media is crucial.

In this article, we’ll show you how to design and implement a security policy that not only protects your company but also encourages best practices among employees.

What is a social media security policy?

A social media security policy is a set of guidelines and procedures designed to protect corporate information, prevent security incidents, and ensure the proper use of social platforms. This policy should address aspects such as:

• Access and management of corporate accounts
• Protection against cyber threats
• Online behavior guidelines for employees
• Crisis management in the event of incidents

Why are security policies important for social media?

The use of social media to launch malware is an increasingly common tactic among cybercriminals. They often exploit these platforms to carry out phishing attacks, putting not only company data at risk but also its reputation and brand image.

Establishing security policies to protect social media platforms, including cybersecurity solutions, employee best practices, and incident response protocols, helps build trust with customers and safeguards the organization’s digital assets.

Steps to implement a social media security policy in your company

1. Define your objectives

Before creating a policy, identify the main objectives behind the decision to implement this policy.

• Protect confidential information
• Ensure compliance with legal regulations
• Prevent the spread of false or harmful information
• Establish clear guidelines for social media management

2. Identify platforms ans associated risks

Not all social media platforms present the same risks. Evaluate the platforms your company uses (such as LinkedIn, Facebook, Instagram, X, TikTok, etc.) and analyze the most common threats:

• Phishing: Fraudulent messages designed to trick users into clicking on a malicious link or sharing private information, primarily credentials.
• Malware: Links or attachments that execute malicious viruses upon clicking or downloading, infecting devices.
• Impersonation: Creation of fake accounts, website cloning, or sending emails under the company’s name.
• Human error: 90% of cyberattacks happen due to human mistakes. Lack of awareness and employee training can lead to actions that compromise company security. 

3. Establish roles and responsibilities. Acces control policy is important

Clearly define who has access to corporate accounts and their responsibilities. For example:

• Administrators: Manage access and oversee activity.
• Editors: Create and publish content.
• Monitors: Analyze performance and report incidents.

It’s important to limit access based on roles to reduce security risks.

4. Create strong passwords and autentication policies 

Passwords should be strong and changed regularly. Currently, Google recommends passwords between 14 and 30 characters. These should include uppercase and lowercase letters, numbers, and special characters or symbols. It’s best to generate passwords automatically and store them in a password manager with restricted access. Also, enable two-factor authentication (2FA) for an additional layer of security.

5. Train employees

Employees are the first line of defense against cyber threats. Provide regular training on:

• Recognizing threats like phishing or malware
• Best practices for sharing content.
• Privacy policies and legal compliance.

At ESED, we offer a service called ESED Training, designed specifically for company employees. It includes a theoretical section, a technical section, and a final quiz.

6. Establish posting guidelines

Define what type of content is appropriate and which topics should be avoided. Some guidelines include:

• Verify the authenticity of information before posting.
• Avoid sharing sensitive or confidential data.
• Maintain a professional tone aligned with brand values.

7. Monitor social media activity

Use monitoring tools to:

• Detect brand mentions in real-time.
• Identify suspicious activities.
• Respond quickly to comments or crises.Review direct messages that may be spam and delete them immediately.

8. Prepare an incident response plan

Despite all precautions, incidents may occur. An effective response plan should include:

• Procedures for reporting and analyzing the incident.
• Actions to mitigate damage.
• Clear communication with the public and stakeholders.

Best practices recommendations for cyberattack prevention

Regularly review established policies

The digital environment changes rapidly. Reviewing and updating your security policies should be a priority to account for newer threats, such as Zero-day vulnerabilities.

Implement security tools

Incorporate technological solutions like firewalls, antivirus software, and social media monitoring software to detect and prevent attacks.

Manage access permissions

Revoke access to corporate accounts when an employee leaves the company. This minimizes the risk of unauthorized access.

Conduct regular audits

Perform security audits to identify vulnerabilities and ensure compliance with the policy.

Benefits of having a specific security policy for social media

1. Protección de la reputación: Minimizes the risk of damage to the corporate image.
2. Cumplimiento legal: Ensures the company operates within the legal framework.
3. Confianza de clientes y socios: Reinforces trust in the brand by demonstrating a commitment to security.
4. Prevención de pérdidas económicas: Avoids expenses associated with cyberattacks or reputation crises.